Florian Kohlbacher, Michael Prieler's Advertising in the Aging Society: Understanding PDF

By Florian Kohlbacher, Michael Prieler

ISBN-10: 1137586605

ISBN-13: 9781137586605

ISBN-10: 1349592919

ISBN-13: 9781349592913

ISBN-10: 7520156591

ISBN-13: 9787520156592

Inhabitants getting older is a strong megatrend affecting many nations world wide. This demographic shift has titanic results on societies, economies and companies, and therefore additionally for the ads undefined. advertisements within the getting older Society offers an perception into ads practitioners and shoppers in Japan.

Show description

Read or Download Advertising in the Aging Society: Understanding Representations, Practitioners, and Consumers in Japan PDF

Best marketing books

Get Managing Content Marketing: The Real-World Guide for PDF

Let's face it. .. content material advertising is all of the rage. manufacturers around the globe are spending (on common) over 25% in their overall advertising price range on content material advertising and marketing. What's been lacking. .. earlier. .. is the ebook that tells dealers precisely the way to placed content material advertising and marketing to paintings. coping with content material advertising exhibits you, intimately, find out how to deal with content material advertising inside your company.

Get Marktorientierte Problemlösungen im Innovationsmarketing: PDF

Das Innovationsmarketing umfasst alle Phasen des Lebenszyklus eines Produktes oder Prozesses; von der Problemerkenntnis über die operative Entwicklung bis zur Marktdurchsetzung einschließlich der Rücknahme aus dem Markt. Die Beitragsautoren befassen sich mit einem breiten Spektrum praxisrelevanter Themen aus Unternehmen, Beratungsgesellschaften und Hochschulen.

Download PDF by Frances Cairncross: The Company of the Future

In "The dying of Distance", veteran journalist Frances Cairncross awarded a disturbingly exact imaginative and prescient of ways new communications applied sciences might swap our lives. Now, she turns her incisive eye on how the net will eternally modify the position of administration and the constitution of the association.

Erfolgsfaktoren des Mobile Marketing - download pdf or read online

Die Mobilfunkbranche steht vor ihrem nächsten Entwicklungssprung. Nachdem der cellular Sprachmarkt gesättigt ist, Tarif- und Produktinnovationen in Rekordzeit kopiert werden und sich der Zugang zur mobilen Sprachübertragung nur noch als Commodity vermarkten lässt, richtet sich der Fokus auf neue lukrativere Geschäftsfelder.

Extra resources for Advertising in the Aging Society: Understanding Representations, Practitioners, and Consumers in Japan

Sample text

3). As a matter of fact, older people hold a disproportionately large amount of personal financial assets, with those in their 50s and 60s owning 21% and 31% respectively of the total, and those aged 70+ holding 28%. This means that people aged 50+ hold about 80% of the total personal financial assets in Japan (Nikkei Weekly, 2010). Furthermore, the older Japanese generally have nearly no debt and own the property where they live. However, this does not apply to all of Japan’s older people, and the number of poorer older people is expected to rise in the future (Fukawa, 2008; Kohlbacher & Weihrauch, 2009).

This new system totally changed the style of Japanese advertisements (Kawashima, 2006). Though it is unclear what the reasons for that change were, it might have simply been a way of increasing television station revenue in a time shortly after all of Japan’s current television stations started broadcasting and at a moment when a lot of new investment in airtime was necessary. Since 30-second spots had been normal in Japan prior to 1961, one has to question whether cultural explanations of 15-second spots suffice.

Robinson, Skill, & Turner, 2004). Among the various mass media, television viewing is a favorite pastime, and older people watch more television than other age groups; furthermore, they watch programs that provide information at higher rates than do younger adults (Gunter, 1998; Harwood, 2007; Nussbaum, Pecchioni, Robinson, & Thompson, 2000; J. D. , 2004). This is true in Japan, where no other medium is consumed as frequently and by so many people as television, especially by older cohorts (Shiraishi, 2008).

Download PDF sample

Advertising in the Aging Society: Understanding Representations, Practitioners, and Consumers in Japan by Florian Kohlbacher, Michael Prieler

by Robert

Rated 4.64 of 5 – based on 37 votes