Download e-book for iPad: Achieve Sales Excellence: The 7 Customer Rules for Becoming by Howard Stevens

By Howard Stevens

ISBN-10: 1593376510

ISBN-13: 9781593376512

"Achieve revenues Supremacy" examines the recent paradigm of business-to-business revenues, and descriptions the seven practices revenues execs and organizations needs to include to have an international category revenues strength. according to exhaustive learn, "Achieve revenues Supremacy", is the results of a ten-year learn by way of The HR Chally team, numerous Fortune 500 businesses and The foreign Benchmarking Clearing apartment which requested company shoppers, the major constituent workforce revenues humans, to outline the features of worldwide category revenues firms. Their scores have been proven and reinforced through over 70,000 person interviews and correlated opposed to HR Chally's proprietary database of 300,000 revenues expert profiles, the most important on the earth. "Achieve revenues Supremacy" pinpoints the 3 wishes of consumers, that are the using forces within the new atmosphere, the seller's responses to this new market and seven top perform benchmarks of worldwide classification revenues corporations and salespeople.

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Extra info for Achieve Sales Excellence: The 7 Customer Rules for Becoming the New Sales Professional

Example text

When necessary, they manipulate their own company’s systems to see that the customer is properly served. They also act as the voice of the customer, keeping their company informed of the needs and desires present in the marketplace. They are advocates and expediters, representing the best interests of the customer throughout the sales engagement and within the seller’s organization. ” Customers want salespeople who think beyond features and benefits to applications. They want to know how to use products and services to achieve their goals, and they want to be sure the solutions they buy can be properly implemented in their unique 40 What Your Customers Want environment.

AT&T Consumer Products AT&T Middle Market Boise Cascade Office Products (twice) Corporate Express CPW Computer Centers Dupont Global Imaging Systems Honda Motor Company IBM Corporation Insight Enterprises John Deere & Company Moore Corporation Motion Industries (twice) Exxon Chemical There are good reasons why highly effective salespeople are so hard to find: First, senior leadership isn’t focused on the sales effectiveness advantage. The commitment of senior leadership is the one requirement on which all corporate strategies and programs depend; by and large, however, the senior leaders of business-to-business sellers tend to be more focused on the sales numbers than on the capabilities of their sales forces.

As other professions are offshored, the sales job category will grow in relative size and importance. These jobs will account for a larger percentage of our overall work force. Retail sales and, more important for our purposes in this book, face-to-face professional sales, usually won’t lend themselves to outsourcing overseas. They both require immediacy and realtime interaction. Further, sellers will be loath to outsource a function that will increasingly be seen as a core competency. That translates into both a continuing shortage and an evergrowing demand for sales effectiveness.

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Achieve Sales Excellence: The 7 Customer Rules for Becoming the New Sales Professional by Howard Stevens

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